盗撮

Converting Voyeurs Into Customers

 Did your grade school teacher ever tell you to "pay attention", or your mother tell you to "use your brain"? When you think about it, both statements were pretty good advice, and not surprisingly the two are closely related. You see, your brain can really only process information serially, one thing at a time, and the more tasks you ask it to do simultaneously, the less efficient it becomes. 

It's something the neurobiologists call "attentional spotlight." John Medina, scientist, professor and author of "Brain Rules" describes attentional spotlight as paying attention to one thing at the expense of something else, like driving a car and talking on a cell phone, or viewing a website while being distracted by sidebar advertisements, or watching a Web video while reconciling your bank statement. So the question for online businesses is simply, how can you shine the attention spotlight on your marketing message?

The amygdala is the part of the brain's limbic system that controls our emotional response to what we see, hear, and feel, even when we are seemingly inattentive to our surroundings. This automatic emotional response acts as part of our survival mechanism by focusing our attention on potentially dangerous or pleasurable situations. Your brain is really only interested in one thing - survival; it's the advertising industry's not so well kept, dirty little secret.  If you have any questions concerning where by and how to use 盗撮, you can get hold of us at the web-page.

When your brain processes information, everything is filtered through the prism of: will it hurt me; can I eat it; or will it have sex with me. In other words, this primitive brain function focuses our attention on what's of interest by triggering our emotional response to what's imminently important, making attention "an emotionally driven phenomenon" according to Helio Fred Garcia, as outlined in his 'Fast Company" blog "Hijacking Emotion Is The Key To Engaging Your Audience."

Engaging an audience is all about getting that audience to pay attention to what you have to say, and in order to do that, you have to engage their emotions before you can enlist their logic. The common complaint we hear from so many Web entrepreneurs is that they can't convert clients no matter how much time and money they spend on search engine optimization and social media. A closer look at many of the sites that have this problem reveals that they fail to engage their audience on an emotional level and instead rely on logic, or even worse, simply present their offering like a highway fruit-stand vendor, expecting people to buy something just because they offer it for sale.

Another common complaint we hear all the time, especially when it comes to Web video, is that everything has be short and quick because people don't have the attention span they use to have. The real problem is most online businesses bore people, your audience is busy and they have to deal with an enormous amount of bad advertising, and confusing, inarticulate information. Because of information overload and the anxiety it creates, potential clients are forced to cull what they invest their time on. It's not their attention span that's the problem. It's your presentation, it bores them to death, and in today's Web marketing environment, boring video combined with an overt sales pitch to buy stuff just doesn't work. To quote Helio Garcia, "Only when we have an audience's attention can we move them to rational argument."

If you start off with the idea that your Web video presentation must be a hardcore sale's pitch you're dead in the water before you even start. You need to create a Brand Story, one that engages the audience on an emotional level and rewards their viewing with the answer to the question, 'how will you satisfy their emotional needs?" Make that connection and you'll find conversions will improve.